Meta & BMW Are Integrating AR/VR Headsets into Cars, Release Timeline Uncertain
Initially announced in 2021, Meta CEO Mark Zuckerberg shared an update on the company’s research partnership with BMW, which focuses on integrating AR and VR into vehicles to make people...
Audi, Magic Leap Launch Activesphere Concept UI
The Magic Leap 2 will drive automotive AR adoption with user-centric and spatially-linked driving data Audi Motors recently debuted its Activesphere concept car, which features Magic Leap’s augmented reality (AR)...
Honda is Using Virtual Reality to Design Cars
Honda wants to increasingly use virtual reality to design cars. Some of the company’s upcoming cars have already been designed entirely in virtual reality without relying on conventional physical prototypes...
Audi Activesphere: Concept car with AR fittings
The Audi Activesphere is a new concept car. It features AR armatures developed with Magic Leap. The Audi Activesphere concept car was developed in collaboration with Magic Leap and is...
Automotive Immersive Tech Use Case Roundup
Immersive technologies—augmented, virtual, and mixed reality—are being used in industrial environments with great, if quiet, success. The average person pictures the Metaverse as a social virtual world, how Zuckerberg talks...
Mixed Reality Use Cases and Challenges
Since the mid-1950s, or maybe even before, humans have been on a mission to blur the lines between physical and digital realities. Combing both real and virtual worlds have the...
Can AR Help Sell Cars?
One of AR’s leading early use cases is dimensional product try-ons. Beyond usage, it’s also naturally monetisable as the opportunity to demonstrate products with greater dimension resonates with consumer brands....
How is the Automotive Industry Leveraging XR?
The XR Innovations Happening in the Automotive Space The world is changing. In the last couple of years, digital transformation, new technologies, and evolving customer expectations have pushed virtually every...
XR Field Services Case Study: TeamViewer and Mitsubishi
Mitsubishi Electric discovers the power of XR for field services The changing landscape and the rise of digital transformation are pushing today’s field services companies to find new ways of...
Why Are Motorists Switching to AR Navigation?
The Benefits of AR Navigation for Motorists
Mixed Reality: The Future of Automotive?
How Will Mixed Reality Impact Our Cars?
