Meta Quest 3: Here’s why Meta is betting on Mixed Reality
In addition to VR, Meta Quest 3 will rely on an unproven new technology. In a talk, Meta explains why it’s betting on mixed reality. More than just a smaller...
2023 represents a ‘pretty big sea change’ for VR, says Meta CTO
Meta’s CTO Andrew Bosworth talks about the lifespan of Meta Quest 2 and what this year means for the VR platform. Will 2023 be Meta’s biggest year yet in terms...
VR in Pharma: Educate, Innovate, and Collaborate
How virtual reality is transforming learning, innovation and collaboration in the pharmaceutical industry. Immersive technologies such as virtual reality offer many benefits to companies, including more efficient learning methods, rich...
4 Ways Mobile AR is Making Waves Today
Mobile AR — displayed through your smartphone screen – isn’t AR’s endgame nor its fully-mature self. But it scales today on the backs of more than 3 billion global smartphones....
Researchers hope this tiny wearable could become Smell-o-Vision for VR
The odor generators attach underneath the nose or via a soft mask. And for some reason, durian is one of the included scent profiles. Smells have always been hard to...
Motion Sickness: Can the right music prevent VR nausea?
The right soundtrack can prevent VR nausea. Researchers have tested how music affects subjects during VR roller coaster rides. Motion sickness can occur when the eye perceives something different than...
3 Tactics for AR Shopping
3D and AR have become common wish list items for brands and marketers across industries, with consumers frequently voicing the desire for better, more complete shopping experiences. Brands not only...
Taqtile Dramatically Improves Usability Of Manifest Work Instruction Platform With QR Code Alternative
Taqtile, Inc., the leader in augmented reality (AR)-based work instruction solutions, has developed an alternate approach to using physical QR codes – an always available option that uses reference points...
VR therapy recognised as a insurance benefit for the first time
A study shows how effective VR therapy can be for seniors. In the U.S., one insurance company even covers the cost. A recent study by a French research team shows...
Can VR Help Businesses Meet ESG Goals?
Environmental, social, and governance (ESG) and VR seem to be in two worlds – one behind a screen and one on the ground. However, the two coincide because VR can...
Audi, Magic Leap Launch Activesphere Concept UI
The Magic Leap 2 will drive automotive AR adoption with user-centric and spatially-linked driving data Audi Motors recently debuted its Activesphere concept car, which features Magic Leap’s augmented reality (AR)...
What’s the Business Case for Visual Search?
AR comes in many flavours. This is true of any technology in early stages as it twists around and takes shape. The most prevalent format so far is social lenses, as...
